Is Horse Racing Betting Popular Online?

Posted on 26th January 2022

One of the biggest modern-day developments in the betting industry has come with the evolution of online gambling. Nowadays, those looking to make wagers no longer need to venture out to their local betting shop; instead, they can sign up for one of the leading horse race betting sites and register for an account. But, why is betting on horse racing online the most prominent way to make bets in this modern era?

Record For Online Betting Made Last Year

The importance of online betting can be seen by the figures reported last year. The 2021 Grand National was the biggest ever online sports betting event in the United Kingdom. Of course, factors did play into this, as those looking to make a wager couldn’t go down to the local bookies as they were closed due to COVID-19 restrictions.

However, it was reported that over £100 million was wagered on the Grand National last year by Flutter Entertainment. It allowed the whole country to get closer to the action, on a historic afternoon for the sport, with Rachel Blackmore becoming the first female jockey to win the illustrious race onboard Minella Times.

Welcome Bonuses Importance

One of the most significant factors that has led to the popularity of mobile gambling booming is the welcome bonuses that are available. New customers are rewarded for signing up to a sportsbook, and can claim free bets, matched deposits, or risk-free wagers. This is unlike anything that bettors can receive from in-store bookies, as they have never offered any form of welcome bonus for customers.

That means customers making an initial bet online can register for an account, and then make a deposit before getting extra money to play with from their first day. This is an extremely popular perk for gamblers, especially heading into major festivals such as Cheltenham, Aintree, and Royal Ascot.


Another factor that has been a big plus for mobile players is just how easy it is to make bets. No longer will those looking to make a bet have to leave the comfort of their own house, or miss out on making a bet before an important race gets underway.

Customers will simply need to unlock their phone, log in to their account and make a deposit before placing a wager. Online betting has also enabled racing fans to access markets for some of the biggest international races, such as the Kentucky Derby, Melbourne Cup, and Breeders’ Cup.

Price Boosts & Ante-Post Value

Online sportsbooks understand the importance of keeping their customers engaged. Therefore, price boosts throughout the day on the latest racing action can always be found. This offers extra value to the customer, as it means that they can get increased odds on some of the most popular selections at the sportsbooks.

Also, ante-post betting is extremely popular with online sportsbooks, as gamblers can make wagers on races that take place in the future, with some offering markets for the Cheltenham Gold Cup and King George Chase nearly two years before the race actually takes place.

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